WOMEN INTO A NEW WOMEN
EMRA is inspired by the Arabic word *aimra’*, meaning "woman." Its phonetic similarity to the Spanish word *hembra* (female) highlights its natural connection to the feminine aspect of humanity. However, EMRA goes beyond a simple linguistic reference. It embraces *hembra* in its most universal sense, referring to women and femininity as dynamic, evolving concepts.
What does it mean to be a woman or to embody femininity in the modern era? Moving away from traditional Western notions rooted in specific roles and physical attributes, EMRA seeks to broaden, question, and reimagine the concept of “woman” by fostering both its construction and deconstruction.
At its core, EMRA is an artistic project built on the idea of women’s independence. Rooted in values like feminism, sustainable art, and craftsmanship, EMRA envisions a world led by independent women. By collaborating with communities of women artists and artisans globally, EMRA aims to empower them with economic autonomy. This mission includes crafting a new vocabulary of art, fashion, and design that reinforces women’s agency in both society and the luxury market.
Feminism, since its inception, has been grounded in a fundamental principle. As Dalia de la Cerda puts it, it is "the radical idea that all women are human." This idea underscores the equal value of women’s contributions, whether personal or professional. Despite this, traditional "women’s work"—tasks often seen as domestic or artisanal—has historically been undervalued, poorly compensated, or entirely unpaid. These injustices have placed significant barriers to women’s freedom and independence.
Virginia Woolf’s famous assertion in *A Room of One’s Own* resonates profoundly with EMRA’s vision: “Give a girl a room of her own and 500 pounds a year, and we will soon see that she is capable of writing her own story.” Economic autonomy is not just a tool for survival; it is the foundation of self-determination and personal freedom.
Crucially, the aim of feminism is not to divide women or erase the contributions of some in favor of others. Its true purpose is to uplift all women and create a world where everyone benefits from equality.
In this vision, craftsmanship and the preservation of cultural traditions play a vital role. These fields, often dominated by women, are treasure troves of invaluable knowledge and skills passed down through generations. Recognizing and valuing this labor is a step toward acknowledging the immense contributions women make to society.
EMRA’s ultimate goal is to help women achieve personal autonomy, starting with a critical first step: economic independence. EMRA also serves as a platform for fostering connections and relationships among women. Drawing inspiration from the B2B (business-to-business) model, EMRA operates on a principle of "woman-to-woman," empowering women to create value collaboratively and shape their own futures.
WOMEN INTO A NEW WOMEN
Emra is an artistic project founded on the idea of women’s independence. Surrounding concepts such as feminism, sustainable art and artisanship, Emra dreams of a world plenty of independent women. We work with communities of women artists and women artisans around the world, with the main objective of getting their economic autonomy, creating a new art fashion and design vocabulary that cements women’s agency in society and in the realm of luxury.
EMRA is an adaptation of the Arabic word aimra ́a, which means woman, specifically from its phonetic transcription , which is almost identical to the Spanish word hembra .
EMRA therefore refers to hembra (female) in its most natural sense, as the female gender of the human being, and consequently, to women and femininity in its most global meaning. But what does being a woman and being feminine mean in the contemporary era? Far from the established meanings in our past Western culture, which are associated with specific roles and bodies, EMRA aims to open up the concept of “woman” to be constructed and deconstructed.
EMRA is an artistic project founded on the idea of women’s independence. Surrounding concepts such as feminism, sustainable art and artisanship, Emra dreams of a world plenty of independent women. We work with communities of women artists and artisans around the world, with the main objective of getting their economic autonomy, by creating a new art fashion and design vocabulary that cements women’s agency in society and in the realm of luxury.
EMRA is an adaptation of the Arabic word aimra ́a, which means woman, specifically from its phonetic transcription , which is almost identical to the Spanish word hembra .
EMRA therefore refers to hembra (female) in its most natural sense, as the female gender of the human being, and consequently, to women and femininity in its most global meaning. But what does being a woman and being feminine mean in the contemporary era? Far from the established meanings in our past Western culture, which are associated with specific roles and bodies, EMRA aims to open up the concept of “woman” to be constructed and deconstructed.
EMRA is an artistic project founded on the idea of women’s independence. Surrounding concepts such as feminism, sustainable art and artisanship, Emra dreams of a world plenty of independent women. We work with communities of women artists and artisans around the world, with the main objective of getting their economic autonomy, by creating a new art fashion and design vocabulary that cements women’s agency in society and in the realm of luxury.
As Virginia Woolf said in her book A Room of One’s Own, considered one of the most famous feminist texts of all time: “Give a girl aroom of her own and 500 pounds a year, and we will soon see that she is capable of writing her own story.”
In other words, economic autonomy is essential for the autonomy and freedom of human beings in today’s world.
Traditionally, work carried out by women —women’s work— has been the least paid or not paid at all, thus creating an insurmountable barrier to freedom.
In this context, artisanal work, as well as the work of preserving and maintaining culture and traditions, are largely carried out by women. These women possess invaluable and unquestionable knowledge and skills.
The goal of EMRA is for women to develop their own personal autonomy, which must begin with a fundamental first step: economic autonomy.
It is important to note that feminism, since its first wave, has been rooted in the idea, as Dalia de la Cerda explains, that “the radical idea that all women are humans.” This highlights the value of women’s work, equal to that of all human beings. However, traditionally, work performed by women—so-called "women's work"—has been undervalued, often poorly paid or entirely unpaid, creating significant barriers to freedom and independence.
As Virginia Woolf famously wrote in *A Room of One’s Own*: “Give a girl a room of her own and 500 pounds a year, and we will soon see that she is capable of writing her own story.” This underscores the importance of economic autonomy as a foundation for individual freedom and self-determination.
Furthermore, it is essential to recognize that the goal of feminism is not to dominate some women or render others invisible but to genuinely strive for the benefit of all.
In this context, artisanal work, as well as the work of preserving and maintaining culture and traditions, are largely carried out by women. These women possess invaluable and unquestionable knowledge and skills.
The goal of EMRA is for women to develop their own personal autonomy, which must begin with a fundamental first step: economic autonomy.
EMRA2EMRA seeks to represent the connections, relationships, and transactions that occur between women in a concept akin to B2B—in this case, from woman to woman. EMRA aims for women to be the ones to create value among ourselves.
It is important to note that feminism, since its first wave, has been rooted in the idea, as Dalia de la Cerda explains, that “the radical idea that all women are humans.” This highlights the value of women’s work, equal to that of all human beings. However, traditionally, work performed by women—so-called "women's work"—has been undervalued, often poorly paid or entirely unpaid, creating significant barriers to freedom and independence.
As Virginia Woolf famously wrote in *A Room of One’s Own*: “Give a girl a room of her own and 500 pounds a year, and we will soon see that she is capable of writing her own story.” This underscores the importance of economic autonomy as a foundation for individual freedom and self-determination.
Furthermore, it is essential to recognize that the goal of feminism is not to dominate some women or render others invisible but to genuinely strive for the benefit of all.
In this context, artisanal work, as well as the work of preserving and maintaining culture and traditions, are largely carried out by women. These women possess invaluable and unquestionable knowledge and skills.
The goal of EMRA is for women to develop their own personal autonomy, which must begin with a fundamental first step: economic autonomy.
EMRA2EMRA seeks to represent the connections, relationships, and transactions that occur between women in a concept akin to B2B—in this case, from woman to woman. EMRA aims for women to be the ones to create value among ourselves.